The task from HFE was to create a new layout for their blog pages, using the same header and footer that featured throughout their site.
Two key features were identified as missing from the blog pages:
1. The ability to enquire about the training products and services HFE deliver (and which are most relevant to the each post). To address this an enquiry feature was added, to help increase conversions from the reader.
2. A subtle product display advertisement which would showcase relevant products and services (Level 2 Gym Instructor Course + Level 3 Personal Trainer Course etc).